Facebook Users Getting Older

March 27, 2009

Facebook is aging fast.  According to new data from Inside Facebook, the number of U.S. users over 35 has doubled in just the last 60 days.  The majority of Facebook members are now over age 25.

People ages 26-44 now account for 41% of the Facebook audience.  Women over 55 remain the fastest-growing demographic in the last three months, hitting 1.5 million.

"In recent months, marketers have started to explore more opportunities to engage new audiences via Facebook beyond its traditional base of teens and college students, though the site still offers a lot of value in terms of that audience," said Art Sindlinger, vice president and social activation director at Starcom USA.

Adam Kasper, senior vice president and director of digital media at Havas Digital's Media Contacts unit, emphasized that many marketers are still getting their feet wet on Facebook.

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