Three Major SEO Factors

Search Engine Optimization (SEO) has three major components to a successful campaign: Crawability, Content and Credibility.

Crawlability: Ensure that the spider-based search engines can effectively crawl or "read" your website. To do so, perform a site:YourDomain.com in Google, Yahoo! and others to see how many pages of your site are indexed. Is your site under-represented? If so, it could indicate that the search engines can not effectively read your site's content. If your site is over-represented, it could indicate duplicate content issues.

Content: Verify that your critical keywords show up in your website's content. How many pages of your site actually contain your keyword phrase(s)? Many advertisers are surprised to learn how few times their target keywords actually appear in the site's content.

Credibility: Capitalize on relevant link building where appropriate to build credibility with the search engines. The more relevant inbound links to your site, the more likely a search engine will think your site is relevant to the end user. The more relevant you are to the search query, the higher you will rank in the results. First think of all the companies or sites with whom you have a direct relationship - partners, investors, sister companies, different business units within your company. If they are relevant to your business, ask them for a link to your site from theirs.