Search Engine Marketing (SEM)

What exactly is SEM? When consumers are shopping for a product or service online, they use search engines such as Google or Yahoo! to find information they’re looking for to make a buying decision.  Search Engine Marketing is a targeted form of advertising that puts you in front of your customers at the exact moment they’re looking for information on your product or service.  There are two ways to accomplish this goal: Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).

Search Engine Optimization (SEO):

Search engine optimization is the process of improving the volume and quality of traffic to your website from search engines via "natural" or "organic" search results for relevant targeted keywords to your business. Usually, the earlier your site is presented in the search results or the higher it "ranks”, the more consumers will see your message.

Pay-Per-Click Advertising (PPC):

PPC advertising is buying ad space attached to the relevant keywords that your customers would use to look for your information. You only pay when your potential customer clicks to your website to learn more about your product or service.

Contact BigHouse Marketing today for a free evaluation of how search engine marketing can help you increase your leads and sales online!