Search Engine Marketing (SEM)
Search Engine Marketing (SEM), also known as Pay-Per-Click Advertising (PPC), is purchasing ad space attached to the relevant keywords that your customers would use to look for your information. You only pay when your potential customer clicks on the ad to learn more about your product or service.
When implemented correctly, there is no other advertising medium that will offer a stronger Return on Investment (ROI) The best time to get in front of your target customer is at the very moment they’re shopping!
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